How do I turn my product data into a success story?
This is the question that manufacturers and dealers in the electrical industry are asking themselves today. Driven by the omnipresent trend towards digitalisation and the dynamic development of their own target markets, the handling of their own product data is not immune to change. Against this background, why is professional product information management so important? Actually, the industry is doing well: “The German electrical industry is showing itself to be stronger than it has been for a long time. Turnover and exports ended 2017 with records”, said Dr. Klaus Mittelbach, Chairman of the ZVEI Board of Management, at the annual opening press conference of the German Electrical and Electronic Manufacturers’ Association (Zentralverband Elektrotechnik- und Elektronikindustrie – ZVEI) with a view to the impressive industry turnover of 190 billion euros. But despite this positive development, there is no shortage of challenges.
The rules of the market are changing, whether due to the influence of digitisation, the energy revolution, Internet of Things or Industry 4.0. In this context, it seems that presenting one’s products and services on all channels in the same way and in line with customer expectations is a mammoth task. Product information must increasingly assume the role of personal product advice – both online and offline.
In this task, a Product Information Management System (PIM) helps you not only to capture product data centrally in one place and to harmonize it from different sources, but also to align it specifically to the specific requirements of the publication channels and, above all, target groups.